Because it can be tough being an expat there are days in every expat's life when s/he (we're very inclusive here at WSD. You're welcome, boys) just wants to say "This shit is for crazy people" and go running back home. Maybe your Last Straw Day (LSD for short. No coincidence. By the way this is a new term I just made up and which I am giving to the world free of charge as a little linguistic gift, because I'm nice and I think everyone deserves a new lexeme1 or two now and again) was the day you told the newspaper guy to bury your husband’s newspaper (Yes, really. See this post). Or maybe it was the day you drove your bike into a little old lady, sending her to hospital with a broken arm and a busted nose. No? That was just me then. But anyway, you get my point. We all have those moments when we just want to get the heck out of Dodge, and for this reason it’s crucially important that every once in a while your new-found home throws you a bone and gives you a reason to be glad you live where you do.
I found a new reason to be glad I live in the Netherlands yesterday when I saw a TV advertisement for Lay's potato chips which announced that Lay's now suggests wine pairings for some of their chips. You can see the ad here (in Dutch):
And look, they even have a handy printable .pdf file which you can take with you to the liquor store.
| Photo from www.lays.nl |
| Photo from www.lays.nl |
It’s obvious that Lay's is trying to target a female audience, so it’s a shame that they assume we’re interested in the Lay's "The Oven" series with 70% less fat. Because everyone knows that wine goes best with saturated fat. And since the wine works as a blood thinner, it all balances out anyway. But I'm sure the fine people at Lay's are reading this and will get busy suggesting pairings for their normal full fat chips any day now.
So there you have it, folks. It may be raining so bad here in Holland this summer that you've actually started Googling "how to build an ark" but the snacking situation is definitely looking up. I, for one, am never leaving.
1
Different from a Lexus. Yeah, sorry, but I can’t afford to be handing out Lexuses (Lexi?) every time I turn around (because I turn around multiple times a day). So be happy with the lexeme.
I, for one, was particularly interested in seeing that Pinot Grigio (favorite wine) was paired with a roasted red pepper selection. Seeing as we are still behind the times in Canada and don't have access to roasted red pepper Lays (Shame on you Frito Lays Can Inc) I believe that my next best pairing will be Sour Cream and Onion and PG. Do they suggest any pairing with non-chip chips like Crunchets or flavoured popcorn???
ReplyDeleteYou see! This blog totally provides a valuable service to you behind-the-times Canadians.
ReplyDeleteOn the non-chips chip front, I'm not sure, but this is obviously a very good and pressing question of both national and international urgency. Like I say, Lay's NL haven't even graduated to full fat (i.e. real) chips yet. I suspect the ad campaign was design by beer-and-nuts masculine types, which is why they're slow starters. But I live in hope.
Thanks so much for dropping by!
I was going to say the same thing as Heather - no paprika chips here! And how I miss them! Except for when I take the time to drive out to the suburbs to go to the Dutch-American Market and spend some $5 on a lone bag of paprika chips, I don't get them. I don't think we have the Mediterranean herb chips here, either, but I like plain and BBQ so this wine guide will still come in handy... ;)
ReplyDelete$5 for parprika chips is crazy stuff, Grace. Especially when you have the likes of dille pickle and the mysteriously titled "all dressed" to choose from!
ReplyDeleteDid anyone else notice how my typo actually made dill pickle chips sound more sophisticated? "Dille" sounds a lot likle "Lille," so now they sound totally French and refined. So it MUST be okay to eat them. With wine.
ReplyDeleteI'm actually new to the wine-loving world, and actually like all of the cheese and oysters and such. But, I also love me some horribly fattening potato chips. I should look into this, but as I'm still stuck in the US of A I'll have to settle for blindly judging my own chip and wine pairings. ;p
ReplyDeleteOn the upside, your need to blind judge the suitability of your wine-chip combos will give you a good excuse for repeated, long bouts of drinking and snacking, so bonus for you, really.
ReplyDelete